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Global Biofuel Alliance Logo Design & Brand Book

Global Biofuel Alliance
Logo competition organized by government of India on gov.in portal

Final Submission
1. Logo Usage Guidelines:
- The Global Biofuel Alliance logo is the cornerstone of our brand identity. It must be used consistently in its designated forms.
- A minimum clear space equivalent to the height of the flame element should be maintained around the logo at all times.
- Do not alter or distort the logo in any way. Scale it proportionally for different sizes.
Primary: Full-color logo on light backgrounds
Secondary: Full-color logo on dark backgrounds
Monochrome: Black or white logo for one-color applications
2. Color Palette:
Our brand's color palette reflects our dedication to sustainability and energy.
Primary & Secondary Colors:
Monochrome Colors:
3. Typography:
Montserrat Regular
Montserrat SemiBold
4. Imagery Style:
Our imagery style showcases the synergy between advanced biofuel technology and the natural world.
5. Brand Voice and Tone:
The Global Biofuel Alliance speaks in a voice that is knowledgeable yet hopeful, reflecting our role as a leader in sustainable energy.
- Our tone is confident and positive, as we focus on solutions and advancements.
- Language should be accessible to a broad audience while maintaining technical credibility.
6. Brand Values and Mission:
Our brand is built on a foundation of sustainability, innovation, and responsibility.

- Mission Statement:​​​​​​​
To innovate and lead in the transformation of the energy sector by producing sustainable biofuels that support the environment and energize the world.
- Core Values include sustainability, innovation, collaboration, responsibility, transparency, efficiency, and education.
7. Usage Guidelines:
The visual and verbal brand elements should be applied in a manner that is cohesive and reflective of our brand’s ethos.
- Ensure that the color palette is used as prescribed, without any unauthorized alterations.
- Typography should be consistent across all platforms, adhering to specified fonts and sizes.
8. Brand Applications:
- Our branding elements come together to create a professional and distinctive presence on all materials.
- Business Cards: Incorporate the primary logo, using the vibrant and forest greens to signify growth and stability.
- Signage and Merchandise: Ensure the logo is prominent, with clear space and correct color usage.
9. Brand Guidelines Summary:
The Global Biofuel Alliance brand guidelines are designed to create a strong, unified representation of our identity.
- Maintain the integrity of our visual and verbal branding.
- Consistently apply the guidelines across all mediums to ensure brand recognition and credibility.
10. Other Logo Concepts​​​​​​​:
Sustainably Powered, Globally United
© 2024 Isha Bansal. All Rights Reserved. This artwork is protected by copyright law. Any unauthorized use, reproduction, or distribution of this artwork is strictly prohibited. Legal action will be taken against violators
Global Biofuel Alliance Logo Design & Brand Book
Published:

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Global Biofuel Alliance Logo Design & Brand Book

Published: